I was pretty confident I knew my shit — muscle, movement, technique and, and… you know, all the stuff coaches pride themselves on.
In all honesty, I thought I should be receiving the Nobel Prize for the calibre of programs I was putting out there.
Everything was dialled in. Volume, progression, exercise selection… the works. They were tit.
But something didn’t add up. Why the fuck weren’t all my clients looking like Greek gods?
The results just weren’t where I needed them to be.
Didn’t everyone follow the plan? Didn’t my knowledge equal results?
Nope.
And that’s when I realised the entire world didn’t revolve around me. Who knew? Eventually I figured it out.
People don’t need perfection. They need connection. They need empathy. They need trust. They need someone who gets them.
You can’t coach people if you don’t understand people.
Turns out the job was never just writing the program. It’s about making people feel capable. More confident. Seen.
It’s about building belief. When people feel that, something changes. They start showing up. They start trying harder. They start believing they might actually be able to do this.
Without that belief… There’s no compliance. No consistency. No real effort.
So the lesson was simple.
“Gary, get your head out your ass. Coach with genuine care. Serve with full effort. And don’t be a dick. Then watch them tear it up.”
